24 photos a week. No previews, no retakes. Your photos develop Sunday morning. Share your grid at The Drop.
Download for iOS See how it worksHow it works
Roll follows a weekly rhythm. No rush, no pressure. Just a simple cycle that makes every photo matter.
24 shots, freshly loaded. The counter starts. Every shutter counts.
Take photos as moments happen. No previews, no retakes. Just point and shoot.
See your photos for the first time. Curate your favorites into a grid in the Darkroom.
Your grid goes live. See what your friends saw this week. Send an Appreciate if it moves you.
Philosophy
We built Roll because we were tired of performing for algorithms. Here's what we left out on purpose.
No feed to get lost in. Just your friends' curated grids, once a week.
When appreciation is scarce, it means something. And it's private.
Mutual connections. No public counts. No audience-building.
No deleting and retaking until it's perfect. Shoot once. Mean it.
Inside Roll
Every feature exists for a reason. Every constraint makes the experience better.
Like a disposable camera. When they're gone, they're gone. Makes you think before you shoot.
Your personal photo lab. See your developed photos, pick your favorites, and arrange your grid.
Sunday evening, grids go live. One moment each week when everyone shares at once.
Not a like. You get 5 per week. Use them on grids that genuinely move you. The recipient knows; no one else does.
Mutual connections only. No follower counts, no public profiles, no one-way relationships.
Your friends' grids. In order. That's the whole feed. No ranking, no suggestions, no ads.
Your first roll is loaded. 24 shots waiting.
Download for iOS